How to create a Google review link
Get the direct link that opens the Google review box in one tap, plus how to shorten it and where to share it for the most reviews.
A Google review link takes a customer straight to the review box for your business, with the star rating ready to fill in. No searching, no scrolling. It's the single highest-leverage thing you can set up to collect more reviews, and it takes about five minutes.
The fastest way: your Business Profile
- Sign in to the Google account that manages your Business Profile.
- Search your business name on Google, or open the Business Profile manager.
- Find the "Get more reviews" or "Ask for reviews" button.
- Copy the short link Google generates for you.
That link is yours to reuse forever. When someone opens it, they land on a clean review box already pointed at your business.
Shorten and brand it
The raw link works, but it's long. Run it through a URL shortener so it fits in a text message and looks trustworthy. Some businesses create a memorable redirect like example.com/review that points to the Google link.
Where to share it
- In a follow-up text within an hour of the visit (highest response rate).
- In your email signature and post-purchase emails.
- On a small card or QR code at the front desk.
- On printed and digital receipts.
Don't gate who gets the link
It's tempting to only send the link to customers you think are happy. Google prohibits this, and it can get your reviews removed. The compliant approach is to send everyone the same request, then route the experience based on how they felt. We cover that flow in our guide on getting more Google reviews.
Automate the whole loop
A link is only useful if it actually gets sent, to every customer, at the right time. Review Ninja handles that automatically: it sends the request, points happy customers to your Google review link, and gives unhappy customers a private channel to reach you first. And when reviews come in, see our guide on responding to negative reviews to keep your rating climbing.